by: Shannon Mott
The music industry is changing – one click at a time
Change is good. Just ask the millions of unsigned artists worldwide trying to get their music heard. Since the music industry is changing drastically, unsigned musicians are able to make their music available to listeners. Record labels are realizing new techniques need to be created in order to promote music, and find new talent.
The result has been a surge of music-based websites. These sites allow artists to create their own websites, upload MP3s and promote music free of cost. One website which has received much attention is iSOUND.COM.
A musician himself, D.J. Burdick’s purpose has been clear from the beginning: create a website that allows unsigned artists to upload MP3s so they can share their music with the world. Burdick, the founder and creator of the music-based website iSOUND.COM, began his career in 1999, shortly after graduating from high school. At first, the main focus of iSOUND.COM was to give visitors more information about their favorite bands.
“I was looking for information about artists I liked, and I couldn’t find anything comprehensive on the Internet,” says Burdick. “So, I decided to create my own website.”
He then spent one year developing and implementing iSOUND.COM. In 2000, Burdick relocated to Dallas, Texas to attend Southern Methodist University. In Dallas, Burdick realized that it was difficult to find gigs and get his music heard. That is when he had an idea.
“I decided to expand iSOUND.COM. I wanted to make it a music community where artists could share their music with the world,” says Burdick.
While attending university, Burdick continued working on his website. In 2004, he graduated from SMU’s Cox School of Business. Along with a few college friends, he decided to make iSOUND.COM his full-time career.
“Working on my own company has allowed me to work on what I’m truly passionate about. I get to focus on what I believe in,” says Burdick. “I wanted to make iSOUND.COM my full-time job because I had so many ideas. Working for a large, established company may provide more security but that wasn’t dynamic enough for me. I needed something that would allow me to control the vision of the business and let me implement my business ideas. It is very rewarding to see over a million people visiting iSOUND per month who are sharing in this vision and desire to bring great unheard music to the masses.”
The music industry is changing drastically. MP3s are no longer just about illegal pirating and file sharing. In fact, MP3s are becoming imperative to unsigned artists wishing to promote their music on the Internet. There are tons of talented artists out there. Unfortunately, they do not have the money to push into advertising or music promotion. The solution to this problem: level the playing field by promoting on the internet.
“The [music] industry is going through a huge transitional phase. Everything is changing and the [record] labels are realizing this. They are now using many of the same avenues to promote their artists as those available to unsigned artists,” says Burdick.
In fact, a complete industry of music-based websites has developed, allowing musicians to promote their music over the Internet. The way iSOUND.COM works is that artists may sign up and upload their music for free. Staff members then listen to the songs and rate the music. Listeners visit the site, discover new music, and earn points for sharing that music with their friends. The most popular artists on iSOUND.COM receive thousands of plays per month. Musicians can literally gain thousands of new fans just by uploading their music onto popular music websites and networking via those sites.
“There is a growing group of signed bands getting a large share of radio and [music] video play that started entirely by promoting on the Internet and playing small clubs,” says Burdick. “The future of music is on the Internet. Get your music uploaded, spend a few hours a week promoting online, and you’ll be amazed at the results.”
About the author:
Shannon Mott is a freelance writer and employee of iSOUND.COM
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by: Jeff Schuman II
© Jeff Schuman II
Throughout the past few years downloading music on the internet
has increased in popularity. At the same time though, it has
become illegal through many companies to download music as
musicians and artists have been losing money on their CD sales.
With many people being sued in the past couple years for
downloading music, is it really possible to download music
legally anymore? If so, at what price will it cost you to
As music sites such as Napster and Kazaa and many more have
attempted to create sites to download music for free, they have
just increased the problem that much more. Some of the users of
these programs have learned the hard way that music does not
come free, as they were sued for illegally downloading music.
Today there are many sites in which you can download music at
where they claim it is 100% legal. The latest music file
formats used are Windows® Media (WMA), Advanced Acoustic Coding
(AAC) and Atrac 3, and are very popular as it increases the
sound quality making it closer to an actual CD bought in stores.
Another great advantage is that many sites such as
SonicSelector Service on MSN allow you to preview the music
before buying it. Many sites today also offer a three-day trial
of their music downloading site, and then after that you will
have to begin paying a monthly fee. So it is possible to
download music legally online, but at what cost?
Pressplay.com offers unlimited music for a price of $9.95 per
month and then you also have to install the software from their
site. The downloaded music is non-burnable and once your
subscription runs out you no longer have access to any of your
songs. Rhapsody at listen.com also charges $9.95 per month for
non-burnable music, but instead of downloading the music you
download a music player that gives you access to the songs.
Now you can download music and you know the basic price per
month for non-burnable songs. However, most people download
music so that they can burn their favorite CD with a variety of
songs. Transferring these songs onto a CD or a personal MP3
player will cost you even more. Many sites offer packages for
songs capable of burning as oppose to a set price per song.
For example, Pressplay offers 5 burnable songs for $5.95, 10
burnable songs for $9.95, 20 burnable songs for $18.95, and then
on top of those prices you are still required to pay the monthly
fee to use the program. MusicNet offers a package for $17.95 a
month that comes with unlimited downloading music and 10
There are other sites such as apple.com/itunes that is priced at
99 cents to download a song and there is no monthly fee, but you
must own a Mac in order to do this. Sites such as mp3.com,
peoplesound.com, and soundclick.com all offer free music to
download and burn. The catch is that these sites offer a
majority of unknown artists and songs.
With the exception of the last few sites I have mentioned, you
will find a relatively large selection of music to choose from
in all of these sites. Not one of the sites offers less than
300,000 songs to choose from with all of the biggest names in
the music industry such as Eminem, Britney Spears, and even
oldies such as Elvis, The Beatles, and Frank Sinatra.
There are websites out there that are 100% legal for you to
download music at. The question now is how much money are you
willing to pay to download all of the hottest songs today, and
are you willing to pay extra to put those songs onto a CD?
About the author:
Jeff Schuman is the creator of Best-MP3-Music-Downloads.com
where you can buy CD’s and find all of the best free music
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